Overview: Understand the latest market trends and future growth opportunities for the Home Care industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation. Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections. Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable: Air Care Bleach Dishwashing Home Insecticides Laundry Care Polishes Surface Care Toilet Care If you're in the Home Care industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty. The Home Care in Vietnam report includes: Analysis of key supply-side and demand trends Detailed segmentation of international and local products Historic volume and value sizes, company and brand market shares Five year forecasts of market trends and market growth Robust and transparent research methodology, conducted in-country This report answers: What is the market size of Home Care in Vietnam? Which are the leading brands in Home Care in Vietnam? How are products distributed in Home Care in Vietnam? How is the rise of e-commerce changing the retail and competitive landscape? How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown? How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Home Care products? Where is future growth expected to be most dynamic? How important will sustainability and recycling be in generating future growth?

Overview: Understand the latest market trends and future growth opportunities for the Apparel and Footwear industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation. Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections. Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable: Childrenswear Apparel and Accessories Menswear Womenswear Jeans Hosiery Footwear Sportswear If you're in the Apparel and Footwear industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty. The Apparel and Footwear in Vietnam report includes: Analysis of key supply-side and demand trends Detailed segmentation of international and local products Historic volume and value sizes, company and brand market shares Five year forecasts of market trends and market growth Robust and transparent research methodology, conducted in-country This report answers: What is the market size of Apparel and Footwear in Vietnam? Which are the leading brands in Vietnam? How are products distributed in Vietnam? How is the rise of e-commerce shaping demand? What % of apparel and footwear sales are made via grocery retailers? Do consumers want premium quality or fast fashion? How will COVID-19 and recession impact demand? How important is sustainability in Apparel and Footwear in Vietnam? Where is future growth expected to be most dynamic?

Overview: Understand the latest market trends and future growth opportunities for the Cooking Ingredients and Meals industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation. Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections. Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories. If you're in the Cooking Ingredients and Meals industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty. The Cooking Ingredients and Meals in Vietnam report includes: Analysis of key supply-side and demand trends Detailed segmentation of international and local products Historic volume and value sizes, company and brand market shares Five year forecasts of market trends and market growth Robust and transparent research methodology, conducted in-country This report answers: What is the market size of Cooking Ingredients and Meals in Vietnam? Which are the leading brands in Cooking Ingredients and Meals in Vietnam? How are products distributed in Cooking Ingredients and Meals in Vietnam? How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail? What are the key health and wellness concerns driving, or challenging, sales in Cooking Ingredients and Meals? How significant are vegan and vegetarian dietary requirements in determining sales growth in Vietnam? How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth? Where is future growth expected to be most dynamic? How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?

Overview: Understand the latest market trends and future growth opportunities for the Fresh Food industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation. Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections. Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable: Eggs Fish and Seafood Fruits Meat Nuts Pulses Starchy Roots Sugar and Sweeteners Vegetables If you're in the Fresh Food industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty. The Fresh Food in Vietnam report includes: Analysis of key supply-side and demand trends Detailed segmentation of international and local products Historic volume and value sizes Five year forecasts of market trends and market growth Robust and transparent research methodology, conducted in-country This report answers: What is the market size of Fresh Food in Vietnam? What is the impact of commodity price fluctuations on local production and consumption? What are the key campaigns or legislation driving Fresh Food sales? How are consumer attitudes towards fresh food evolving? How significant is health and wellness in shaping consumer demand? Where is future growth expected to be most dynamic?

Overview: Understand the latest market trends and future growth opportunities for the Consumer Appliances industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation. Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections. Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable: Dishwashers Home Laundry Appliances Large Cooking Appliances Microwaves Refrigeration Appliances Air Treatment Products Food Preparation Appliances Personal Care Appliances Small Cooking Appliances Vacuum Cleaners If you're in the Consumer Appliances industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty. The Consumer Appliances in Vietnam report includes: Analysis of key supply-side and demand trends Detailed segmentation of international and local products Historic volume and value sizes, company and brand market shares Five year forecasts of market trends and market growth Robust and transparent research methodology, conducted in-country This report answers: What is the market size of Consumer Appliances in Vietnam? Which are the leading brands in Vietnam? How are products distributed in Vietnam? To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand? How are considerations such as urban development and the rise in single-person households determining sales growth? Where is future growth expected to be most dynamic?

Overview: Understand the latest market trends and future growth opportunities for the Financial Cards and Payments industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation. Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections. If you're in the Financial Cards and Payments industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty. The Financial Cards and Payments in Vietnam report includes: Analysis of key supply-side and demand trends Detailed segmentation of international and local products Historic volume and value sizes, company and brand market shares Five year forecasts of market trends and market growth Robust and transparent research methodology, conducted in-country This report answers: What is the market size of Financial Cards and Payments in Vietnam? What are the major trends key to understanding Financial Cards and Payments in Vietnam? How has COVID-19, recession and macroeconomic volatility impacted the market? How long will the market take to recover? What are the opportunities now? How will political context and shifting cultural values shape future growth? Where is future growth expected to be most dynamic?

Overview: Understand the latest market trends and future growth opportunities for the Staple Foods industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation. Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections. Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories. If you're in the Staple Foods industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty. The Staple Foods in Vietnam report includes: Analysis of key supply-side and demand trends Detailed segmentation of international and local products Historic volume and value sizes, company and brand market shares Five year forecasts of market trends and market growth Robust and transparent research methodology, conducted in-country This report answers: What is the market size of Staple Foods in Vietnam? Which are the leading brands in Staple Foods in Vietnam? How are products distributed in Staple Foods in Vietnam? How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail? What are the key health and wellness concerns driving, or challenging, sales in Staple Foods? How significant are vegan and vegetarian dietary requirements in determining sales growth in Vietnam? How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth? Where is future growth expected to be most dynamic? How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?

Overview: Understand the latest market trends and future growth opportunities for the Hot Drinks industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation. Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections. Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable: Coffee Tea Other Hot Drinks If you're in the Hot Drinks industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty. The Hot Drinks in Vietnam report includes: Analysis of key supply-side and demand trends Detailed segmentation of international and local products Historic volume and value sizes, company and brand market shares Five year forecasts of market trends and market growth Robust and transparent research methodology, conducted in-country This report answers: What is the market size of Hot Drinks in Vietnam? To what extent are health considerations impacting consumption of Hot Drinks in Vietnam? What are the traditional preferences in Hot Drinks in Vietnam? To what extent are these tastes changing amidst increasing international influence and the growth of chained cafés? How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Hot Drinks in Vietnam? Which are the leading brands in Hot Drinks in Vietnam? How are products distributed in Hot Drinks in Vietnam? How is the rise of e-commerce changing the retail and competitive landscape? Have home seclusion and social distancing measures following COVID-19 benefited sales of Hot Drinks? Where is future growth expected to be most dynamic?

Overview: Consumer Lifestyle reports provide detailed snapshorts of the behaviours, attitudes and spending patterns of consumers in 40 countries. The Lifestyles reports offer valuable statistics and insights into key consumer traits and values, linking behaviour trends with purchase and consumption habits. Using lifestyles survey data, these reports quantify behaviours, preferences and motivations both now and in the future across specific consumer-related topics relating to how consumers live, shop, work and play in 40 markets. Analysis is also included on how Euromonitor’s 8 focus megatrends, the longer-term shifts in consumer attitudes and behaviour, are playing out in each of the 40 countries. Consumer lifestyles are constantly shifting. Understanding behavioural shifts is vital for businesses to stay competitive and adapt to in order to capitalise on new opportunities. The Consumer Lifestyle in Vietnam report includes: Lifestyles survey data and analysis on consumer values, behaviour and future expectations on topics such as life priorities, home and work life, ethical and health priorities and eating, leisure and shopping habits and use of technology. Consumer Megatrends covered are: Connected Consumers Ethical Living Experience More Healthy Living Middle Class Retreat Premiumisation Shifting Market Frontiers Shopping Reinvented The Consumer Lifestyle in Vietnam report answers: How is the consumer mindset in Vietnam changing? In Vietnam, what are consumer attitudes towards “green” and sustainable products? What values influence consumers in Vietnam purchase decisions? Where and how do consumers shop in Vietnam? What health-related activities do consumers in Vietnam participate in? What megatrends should I focus on in Vietnam (and why)? How do I prioritize my investment? I operate in country x, which are the most important megatrends in that country? My product chimes with the Healthy Living trend, what consumer behaviours do I need to consider for innovation planning?

Overview: Understand the latest market trends and future growth opportunities for the Soft Drinks industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation. Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections. Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable: Bottled Water Carbonates Concentrates Juice RTD Coffee RTD Tea Energy Drinks Sports Drinks Asian Speciality Drinks If you're in the Soft Drinks industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty. The Soft Drinks in Vietnam report includes: Analysis of key supply-side and demand trends Detailed segmentation of international and local products Historic volume and value sizes, company and brand market shares Five year forecasts of market trends and market growth Robust and transparent research methodology, conducted in-country This report answers: What is the market size of Soft Drinks in Vietnam? To what extent are health considerations impacting consumption of Soft Drinks in Vietnam? How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption? How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Soft Drinks in Vietnam? Which are the leading brands in Soft Drinks in Vietnam? What potential exists for multinational or domestic soft drinks companies to expand in Vietnam? How are products distributed in Soft Drinks in Vietnam? How is the rise of e-commerce changing the retail and competitive landscape? How have home seclusion and social distancing measures following COVID-19 impacted sales of Soft Drinks? How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry? Where is future growth expected to be most dynamic?

Overview: Country Profiles examine the economic and political trends in 210 countries and associated regions, serving as a one-stop-shop for data and analysis on the economy, political landscape and the business environment. This report series allows you to understand the macro-economic environment as a basis for strategic planning. If you're in the Commodities industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty The Commodities in Vietnam report includes: Analysis of the country's political and macroeconomic stability An overview of the economic structure and major industries Latest economic performance This report answers: What is the economic outlook? How stable is the political environment? What are the country's risks and vulnerabilities? What are the best sectors for investment? Where should we focus our expansion strategy? Which countries are moving up the value added chain away from primary sectors?

Overview: Consumer Lifestyle reports provide detailed snapshorts of the behaviours, attitudes and spending patterns of consumers in 40 countries. The Lifestyles reports offer valuable statistics and insights into key consumer traits and values, linking behaviour trends with purchase and consumption habits. Using lifestyles survey data, these reports quantify behaviours, preferences and motivations both now and in the future across specific consumer-related topics relating to how consumers live, shop, work and play in 40 markets. Analysis is also included on how Euromonitor’s 8 focus megatrends, the longer-term shifts in consumer attitudes and behaviour, are playing out in each of the 40 countries. Consumer lifestyles are constantly shifting. Understanding behavioural shifts is vital for businesses to stay competitive and adapt to in order to capitalise on new opportunities. The Consumer Lifestyle in Vietnam report includes: Lifestyles survey data and analysis on consumer values, behaviour and future expectations on topics such as life priorities, home and work life, ethical and health priorities and eating, leisure and shopping habits and use of technology. Consumer Megatrends covered are: Connected Consumers Ethical Living Experience More Healthy Living Middle Class Retreat Premiumisation Shifting Market Frontiers Shopping Reinvented The Consumer Lifestyle in Vietnam report answers: How is the consumer mindset in Vietnam changing? In Vietnam, what are consumer attitudes towards “green” and sustainable products? What values influence consumers in Vietnam purchase decisions? Where and how do consumers shop in Vietnam? What health-related activities do consumers in Vietnam participate in? What megatrends should I focus on in Vietnam (and why)? How do I prioritize my investment? I operate in country x, which are the most important megatrends in that country? My product chimes with the Healthy Living trend, what consumer behaviours do I need to consider for innovation planning?